In September, Apple will release their new update iOS 15. The update includes stricter measures regarding their Mail Privacy Protection. In short, the update will prevent senders from using invisible pixels to collect information about the user. This update will affect email marketers in a few ways. Among other things, you can expect your opening rate to increase. In our latest blogpost, we explain what the Apple iOS 15 update means, what the update will lead to and how you as an email marketer can prepare. Don’t miss out! If you have any questions, please contact us.
- Om Rule