Gmail is changing the rules 📬

Gmail now classifies anyone sending 5,000+ emails to Gmail-adresses per day as a bulk sender, with stricter requirements around reputation, engagement and sending strategy.

For high-volume senders, this can impact inbox placement if lists, frequency or content aren’t optimized. Smaller senders are less affected but poor sending habits can still hurt deliverability over time.

Want to know how to adapt and use this to your advantage in Rule?